The aim of this social experiment was to make people aware of how single-use plastic bags pose a huge risk to our wildlife and the environment on the whole, but with our small conscious steps towards the solution can be a great rescue.
Right in the middle of the busy market, The Kabadiwala team placed a wall made with polythenes, wrappers and other plastic packing material that due to the absence of a sustainable disposal system ends up in the landfills & oceans.
The intention was to make people pass through that filthy wall & experience the turmoil our terrestrial and aquatic animals have to face each day.
A camera was set up to capture the reactions and expressions of each & everyone who came out of it.
When confronted, people shared they felt an absolute disgust and were suffocated while passing through the plastic wall. There were around 50+ people who passed through that wall and all of their experiences were all in all of sheer discomfort.
The Kabadiwala team sensitised people about how a heap of plastic polythene acts as a false food bait for animals, like the turtles falsely eat plastic considering it to be jellyfish and it becomes highly possible for them to choke and die.
Also informed them, India generates approximately 9.46 million tonnes of plastic waste per year. Of which, nearly 60% is collected and recycled while the remaining 10,556 tonnes of plastic waste remains uncollected and littered in the environment.
At the end of this social awareness program, we distributed cotton bags as a remembrance of this event’s experience.
The people took cognisance of the environmental threat that the growing use of plastic poses on them and hence pledged to say no to plastic and adopt alternatives to carry bags, straws and cling film etc.
We achieved what we aimed for and we still continue to spread awareness both online and offline.
Small steps towards sustainability.
Tetra Pak Initiative
The Kabadiwala collaborated with TetraPak India (World’s Leading Beverage Carton Manufacturer) to increase the collection of used beverage cartons (UBC’s) for recycling and diverting them from landfills.
Mattress Circular Journey
ISPF, IPUA and The Kabadiwala came together to initiate India’s first mattress recycling campaign which is named as ‘Feko Nahi Recycle Karo’. The objective is to encourage the community to practise sustainable disposal of Mattress.
Tree Plantation Initiative
Since the last two years, The Kabadiwala has been following a tradition of planting trees on the occasion of Mahatma Gandhi's Birthday. In which, our customers also take part in our mission to turn Bhopal greener.
Kitab Ghar initiative is a combined effort of The Kabadiwala & Bhopal Municipal Corporation that aims at providing second hand books to the underprivileged children by acquiring them from the people who no longer need them.
Plastic Wall Experiment
On International Plastic Bag Free day, The Kabadiwala placed a wall made up of polythene bags, wrappers, and plastic packing material, in a busy market area to block people’s way. Click below to learn why we did this.